The SHIFT Technology
Innovation is in our DNA. We engineer every fiber, stitch, and seam to unlock your peak performance. Discover the tech that sets us apart.
Our Materials

SmartDry™ Fabric
Our proprietary moisture-wicking technology that pulls sweat away from the skin for rapid evaporation.
Sustainability
Made from 100% recycled PET bottles, saving energy and reducing landfill waste.

SmartTemp™ Fleece
Thermo-regulating fibers that adapt to your body temperature, keeping you warm without overheating.
Sustainability
Woven with biodegradable plant-based fibers for a reduced environmental footprint.

MaxSupport™ Weave
A high-compression, 4-way stretch fabric that provides targeted support to key muscle groups.
Sustainability
Our closed-loop manufacturing process recycles 99% of water and solvents.
Smart Features
Smart Fit Technology
Our apparel uses bio-metric data to create patterns that move with your body, not against it.
Sustainable Performance
We believe high performance shouldn't come at the cost of the planet. Our gear is built to last, from recycled materials.
Adaptive Climate Control
Ventilation zones and adaptive fabrics work together to keep you cool when you heat up, and warm when you cool down.