The SHIFT Technology

Innovation is in our DNA. We engineer every fiber, stitch, and seam to unlock your peak performance. Discover the tech that sets us apart.

Our Materials

SmartDry™ Fabric

SmartDry™ Fabric

Our proprietary moisture-wicking technology that pulls sweat away from the skin for rapid evaporation.

Sustainability

Made from 100% recycled PET bottles, saving energy and reducing landfill waste.

SmartTemp™ Fleece

SmartTemp™ Fleece

Thermo-regulating fibers that adapt to your body temperature, keeping you warm without overheating.

Sustainability

Woven with biodegradable plant-based fibers for a reduced environmental footprint.

MaxSupport™ Weave

MaxSupport™ Weave

A high-compression, 4-way stretch fabric that provides targeted support to key muscle groups.

Sustainability

Our closed-loop manufacturing process recycles 99% of water and solvents.

Smart Features

Smart Fit Technology

Our apparel uses bio-metric data to create patterns that move with your body, not against it.

Sustainable Performance

We believe high performance shouldn't come at the cost of the planet. Our gear is built to last, from recycled materials.

Adaptive Climate Control

Ventilation zones and adaptive fabrics work together to keep you cool when you heat up, and warm when you cool down.

Tech FAQ